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Online orders placed from 19/12 onward will not arrive in time for Christmas.
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B01=Amit Mittal
B01=Balraj Verma
B01=Birud Sindhav
B01=Murali Raman
Category1=Non-Fiction
Category=KJJ
Category=KNS
Category=KNSG
COP=United Kingdom
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€50 to €100
PS=Forthcoming
softlaunch

Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI

English

In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industrys very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience. This book is designed to serve as a comprehensive guide for retailers, researchers, students, and technology enthusiasts, illuminating the path toward a future where technology and retail seamlessly intersect.

As the retail sector undergoes rapid metamorphosis, driven by technological advancements, there is a critical need for a resource that comprehensively dissects the symbiotic relationship between technology and commerce. This book addresses that need by providing an in-depth analysis of technologies such as the Internet of Things (IoT), blockchain, Artificial Intelligence (AI), robotics, Augmented Reality (AR), and Virtual Reality (VR). Each chapter meticulously examines how these innovations are not only enhancing customer experiences but also driving operational efficiencies and unlocking new business opportunities.

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Current price €80.09
Original price €88.99
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Age Group_Uncategorizedautomatic-updateB01=Amit MittalB01=Balraj VermaB01=Birud SindhavB01=Murali RamanCategory1=Non-FictionCategory=KJJCategory=KNSCategory=KNSGCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€50 to €100PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 09 Dec 2024

Product Details
  • Dimensions: 152 x 229mm
  • Publication Date: 09 Dec 2024
  • Publisher: Emerald Publishing Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781836087090

About

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University Rajpura Punjab. Amit Mittal has over two decades of domestic and international experience in academic leadership teaching research consulting trainingn and mentorship. Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park Malaysia. Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma Norman.

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