Events Management: An International Approach

Name: Events Management: An International Approach
Brand: SAGE Publications Ltd
Price: 146.51 EUR
Availability: InStock

★★★★★

Hardback | English

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.

Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a Diary of an Events Manager to give students a window into the real life of a practitioner.

Brand new to the Second Edition:

Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
New case studies in every chapter illustrating real-life and diverse practical applications of each topic
Updated theory about the critical global issues affecting events and the main drivers of change in the industry
A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.

Suitable for courses in Events Management and International Events Management. See more

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Age Group_Uncategorizedautomatic-updateB01=Mr. Paul James KitchinB01=Ms Nicole FerdinandB01=Nicole FerdinandB01=Paul James KitchinCategory1=Non-FictionCategory=KNSGCategory=KNSJCOP=United KingdomDelivery_Delivery within 10-20 working daysFormat=BBFormat_HardbackLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch

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Product Details

Format: Hardback
Weight: 700g
Dimensions: 186 x 232mm
Publication Date: 02 Nov 2016
Publisher: SAGE Publications Ltd
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781473919082

About

Dr. Nicole Ferdinand is Programme Lead (Postgraduate Hospitality Tourism and Events Management) at the Oxford School of Hospitality Management Oxford Brookes University. The focus of Nicole''s research is concerned with how festival organizations use networks to move through international markets and respond to local policy conditions. She also maintains an interest in a number of subject domains that support this topic including technological developments such as big data and artificial intelligence futures studies project management experiential marketing and entrepreneurship. She has led and supported a number of funded projects to support this work including Carnival Futures (funded by King''s Cultural Institute 2013/14) the Festival Impact Monitor (funded by Bournemouth University 2014/15) and the Serviced & Networked Artificial Intelligence Project for Destination Competitiveness (funded by Ulster University 2018). This research is showcased throughout the textbook Events Management: An International Approach which she co-edits with Dr. Paul J. Kitchin and is published by Sage Publications. Nicole regularly publishers in leading peer-reviewed journals in a number of fields. These include: Annals of Tourism Research Event Management Journal of Marketing Management Thunderbird International Business Review Tourism Management and Tourism Management Perspectives. To support her research impact Nicole is also a regular keynote speaker and presenter for public and private sector organizations which have included: Meeting Professionals International (Finland Chapter) Meeting and Events Australia and the Victoria and Albert Museum. Topics on which she provides expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals. In addition to her teaching research and public speaking Nicole engages in professional practice with event and festival organizations. She is currently a non-executive director for b-Side an internationally recognized and locally loved arts organization based in Portland Dorset in the United Kingdom. Paul J. Kitchin is Senior Lecturer in Sport Management and Head of School at the School of Sport Ulster University.