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B01=Dimitrios Buhalis
B01=Feifei Xu
Category1=Non-Fiction
Category=KNSG
Category=UB
Category=UGG
Category=UYV
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
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Gamification for Tourism

English

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

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Current price €119.69
Original price €132.99
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Age Group_Uncategorizedautomatic-updateB01=Dimitrios BuhalisB01=Feifei XuCategory1=Non-FictionCategory=KNSGCategory=UBCategory=UGGCategory=UYVCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Weight: 638g
  • Dimensions: 156 x 234mm
  • Publication Date: 10 May 2021
  • Publisher: Channel View Publications Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781845418212

About

Feifei Xu is Professor in Tourism Management Tourism Department Southeast University Nanjing China. She is an Associate Editor of Tourism Review. She has worked in the tourism field for 20 years. Her research interests include sustainable tourism and eTourism with a particular focus on gamification.  Dimitrios Buhalis is a Professor the Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research at Bournemouth University Business School UK. He is a strategic management and marketing expert with specialisation in ICT applications in the tourism and hospitality industries. His research launched the eTourism field and now focuses on SMART and real time tourism. He is the Editor in Chief of Tourism Review.

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