All Thumbs: Mobile Marketing that Works

Name: All Thumbs: Mobile Marketing that Works
Brand: Palgrave Macmillan
SKU: 9781137279279
Price: 35.09 EUR
Availability: InStock

★★★★★

English

By (author): M. Kelley

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results. See more

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Product Details

Dimensions: 140 x 210mm
Publication Date: 02 Sep 2014
Publisher: Palgrave Macmillan
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781137279279

About M. Kelley

Michael Dru Kelley is the co-founder of Unconventional Partners a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the world's leading brands. Most recently Michael has worked with OK! Magazine to launch OK! TV. Since 2010 his firm has designed and built mobile experiences for P&G's sponsorships of the 2012 Olympics MTV VMAs and the Grammy Awards. He lives in New York NY.

All Thumbs: Mobile Marketing that Works

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About M. Kelley

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