A01=Dorothy Mackenzie
A01=Jean-Baptiste Danet
A01=Lynne Dobney
A01=Nick Liddell
A01=Tony Allen
Age Group_Uncategorized
Age Group_Uncategorized
Author_Dorothy Mackenzie
Author_Jean-Baptiste Danet
Author_Lynne Dobney
Author_Nick Liddell
Author_Tony Allen
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Category1=Non-Fiction
Category=KJ
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781907794315
- Dimensions: 156 x 234mm
- Publication Date: 19 Mar 2013
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn't like this. Business is people. People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. A bank in India has been awarded a Nobel Peace Prize. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. Business provides countless examples of companies that have achieved greatness; companies for whom profit is necessary but not sufficient condition for success. These stories and the business lessons (often unmeasurable) they provide are brilliantly captured in this highly original book.
Jean-Baptiste Danet is the CEO, Nick Liddell is director of strategy, Lynne Dobney is group director of reputation and knowledge, Dorothy Mackenzie is UK chairman and Tony Allen is group director of corporate branding at Dragon Rouge, one of the world's leading design and innovation agencies.
