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A01=Hillary Carpio
A01=Travis Henry
A23=Chris Degnan
A23=Denise Persson
Age Group_Uncategorized
Age Group_Uncategorized
Author_Hillary Carpio
Author_Travis Henry
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Category1=Non-Fiction
Category=KJMV7
COP=United States
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€20 to €50
PS=Forthcoming
softlaunch
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Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers

★★★★★
★★★★★

English

By (author): Hillary Carpio Travis Henry

Hillary Carpio and Travis Henry of Snowflake helped create the go to market program behind the fastest growing software company in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates.

In Busting Silos: The One-Team Framework for Executing ABM at Startup Speed and Enterprise Scale, Carpio and Henry map out how you can do the same at scale. Learn to:
  • Turn your funnel upside down and stop wasting resources
  • Design a one-team ABM program, align people with strategy, and win buy-in
  • Deliver the right message at the right time to the right account
  • Scale your pilot to sell (and upsell) to enterprise heights
Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen. See more
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A01=Hillary CarpioA01=Travis HenryA23=Chris DegnanA23=Denise PerssonAge Group_UncategorizedAuthor_Hillary CarpioAuthor_Travis Henryautomatic-updateCategory1=Non-FictionCategory=KJMV7COP=United StatesDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 14 Sep 2023

Product Details
  • Weight: 454g
  • Dimensions: 152 x 229mm
  • Publication Date: 14 Sep 2023
  • Publisher: Skyhorse Publishing
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781510777897

About Hillary CarpioTravis Henry

Hillary Carpio is an award-winning B2B Marketer best known for her leadership and innovation in Account Based Marketing. She spearheaded the ABM function at Snowflake through its record-breaking IPO creating multi-tiered strategies and integrated cross-functional processes to scale for hypergrowth. In addition to her leadership role at Snowflake her experience spans Fortune 1000 organizations NetApp and Fortinet as well as go-to-market advisory via VCs and startup advisory boards. Hillarys super power is her ability to activate cross-functional teams toward a common goal to multiply their impact together. She resides in the Silicon Valley with her husband David spends most free time with power tools on DIY home projects and is a proud San Diego State Aztec. Travis Henry is an expert in B2B revenue operations with over a decade of experience implementing top-of-funnel pipeline generating strategies. He currently leads global operations for Snowflakes Sales Development function including responsibility for organizational planning sales process definition technology stack design and all enablement programming. Previously Travis led the consulting practice of SalesSource where he built go-to-market strategies for some of softwares fastest growing companies including Zoom Procore and Unity Technologies. In his free time he advises startups invests in real estate and gets outdoors as much as possible. Travis is a proud Cal Bear and lives in Denver CO with his wife Gentry.

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