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Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World

English

By (author): Stuart Hart

Todays era of economic crisis has sent a powerful message: The age of mercenary capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. In Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Stuart L. Hart presents new strategies for identifying sustainable products, technologies, and business models that will drive urgently needed growth and help solve social and environmental problems at the same time.

Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to craft your optimal sustainability strategy and overcome the limitations of traditional greening approaches. In this edition, he presents new and updated case studies from the United States and around the world, demonstrating whats working and what isnt. He also guides business leaders in building an organizational infrastructure for sustainability--one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Discover:

· The new business case for pursuing sustainable capitalism

· Sustainability strategies that go far beyond environmental sensitivity

· How to fully embed your enterprise in the local context--and why you should

· Tactics for making long-term sustainability work in a short-term world

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Current price €22.87
Original price €25.99
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Product Details
  • Weight: 440g
  • Dimensions: 152 x 227mm
  • Publication Date: 05 Aug 2010
  • Publisher: Pearson Education (US)
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780137042326

About Stuart Hart

Stuart L. Hart is one of the worlds top authorities on the implications of sustainable development and environment for business strategy. He is currently the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornells Johnson Graduate School of Management. He also serves as Distinguished Fellow at the William Davidson Institute (University of Michigan) and President of Enterprise for a Sustainable World. Previously he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolinas Kenan-Flagler Business School and the Corporate Environmental Management Program (now the Erb Institute Dual Masters Program) at the University of Michigan. Harts consulting clients range from DuPont and SC Johnson to Unilever and General Electric. He is an internationally recognized speaker and has delivered hundreds of keynote addresses on the topic of sustainable business around the world. He wrote the seminal article Beyond Greening: Strategies for a Sustainable World which won the McKinsey Award for Best Article in Harvard Business Review in 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad he also wrote the groundbreaking 2002 article The Fortune at the Bottom of the Pyramid which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. He invites readers to email him at slh55@cornell.edu and to visit his website at www.stuartlhart.com.

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