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B01=Henni Lodewyk Appelgryn
B01=Lulu Wang
B01=Youssef Elhaoussine
Category1=Non-Fiction
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Category=KJH
Category=KJVS
COP=United States
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Cases on Chinese Unicorns and the Development of Startups

English

In today's dynamic landscape of global entrepreneurship, understanding the intricacies of China's burgeoning startup ecosystem poses a significant challenge for scholars and business enthusiasts alike. The Chinese market continues to produce an increasing number of unicorn companies, which are companies that are privately owned and valued at over one billion US dollars. There is now a pressing need to dissect their growth trajectories, financial strategies, and leadership dynamics. However, accessing credible and comprehensive insights into these companies' journeys still needs to be discovered, hindering academic inquiry and practical business discussions. Cases on Chinese Unicorns and the Development of Startups emerges as a beacon of clarity amidst this complexity. Through a meticulously curated collection of case studies, this book offers a solution to the problem of understanding China's startup landscape. Each case study thoroughly explores a different Chinese unicorn, presenting verifiable information on the company's evolution, market presence, revenue streams, leadership transitions, and funding sources. By delving into the real-world experiences of these companies, the book equips scholars, researchers, and business practitioners with the practical insights needed to navigate the nuances of the Chinese market and replicate success in diverse global contexts. With its decadent array of topics and comprehensive analyses, Cases on Chinese Unicorns and the Development of Startups is an indispensable resource for academic institutions, research libraries, and business schools. Whether seeking to understand market dynamics, glean leadership lessons, or devise growth strategies, readers will find a roadmap to deciphering the complexities of China's startup ecosystem in this book. This casebook enriches academic discourse by bridging the gap between theory and practice. It empowers entrepreneurs, investors, and business leaders to thrive in the ever-evolving world of global entrepreneurship. See more
Current price €364.49
Original price €404.99
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Age Group_Uncategorizedautomatic-updateB01=Henni Lodewyk AppelgrynB01=Lulu WangB01=Youssef ElhaoussineCategory1=Non-FictionCategory=KFFHCategory=KJHCategory=KJVSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Dimensions: 216 x 279mm
  • Publication Date: 31 Jul 2024
  • Publisher: IGI Global
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9798369329214

About

Elhaoussine Youssef is a researcher and professional from France. He has a scientific background in Physics Chemistry Analytical Chemistry and Marketing and Entrepreneurship. He has been working in China for more than 5 years as a production manager for a French printing consumables retailer developing a manufacturer network and monitoring production in China and Europe. In 2013 he decided to pursue an academic career. His research focused on consumer behavior in China. After that he became a researcher for the Sun Yat-sen International School of Business and Finance specializing in B2B branding strategies for Chinese factories and the Belt and Road Initiative. He is regularly invited by trade organizations to provide the latest developments on brand strategies. He is now an Assistant Professor at the Faculty of Business and Management of BNU-HKBU United International College.Dr Henni Appelgryn started teaching in China in 2007. He is a Lecturer in the Division of Business and Management (DBM) at United International College (UIC) where he has been since 2014. He received his PhD and DBA in Business Administration from the Swiss Management Center University Switzerland in 2015. Additionally he received his MBA from the University of South Africa. Before moving to China he was an entrepreneur with more than 20 years of business experience in South Africa. Amalgamate his subject knowledge in Marketing Management and Entrepreneurship with his extensive experience in business complement his understanding of the global competitive entrepreneurial environment.

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