Chinafy: Why China is leading the West in innovation and how the rest of the world can catch up
★★★★★
★★★★★
English
Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on whats already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel by copying Chinas playbook! Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to Chinafy innovation for growth. Taking a deep dive into the workings of Chinas most successful brands from Haier to ByteDance author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.
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Product Details
Dimensions: 227 x 152mm
Publication Date: 31 Aug 2023
Publisher: Marshall Cavendish International (Asia) Pte Ltd
Publication City/Country: Singapore
Language: English
ISBN13: 9789815044508
About
Award-winning CEO Joanna Hutchins has spent the last 15 years empowering global consumer brands and Fortune 500 companies to innovate and expand their strategies for the Asia-Pacific market. Her career in brands and marketing has been vast beginning in New York City where she won multiple Effie Awards from the American Marketing Association (AMA) for her cutting-edge campaigns. She then moved to Bangkok Singapore and finally Shanghai where she has lived since 2010. Joanna continues to help major global brands create more compelling identities to stay relevant in the ever-evolving Asia context. Chinas 50 Top Marketing Leaders (New Internationalist) Business Leader of the Year (International Professional Womens Society) CEO of the Year (shortlisted; Campaign Asias Women Leading Change Awards)