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A01=Board on Population Health and Public Health Practice
A01=Institute of Medicine
A01=Roundtable on Population Health Improvement
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Author_Board on Population Health and Public Health Practice
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Author_Roundtable on Population Health Improvement
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B01=Darla Thompson
B01=Ellen Bayer
Category1=Non-Fiction
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COP=United States
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Language_English
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Communicating to Advance the Public''s Health: Workshop Summary

The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Table of Contents
  • Front Matter
  • 1 Introduction
  • 2 The Science of Health Communication: Guiding Principles for Population Health Campaigns
  • 3 The News Media as a Catalyst for Action
  • 4 Effective Use of Digital Media to Advance Population Health Goals
  • 5 Effective Messaging Strategies: A Review of the Evidence
  • 6 The Power of Television and Film
  • 7 Final Comments
  • Appendix A: References
  • Appendix B: Workshop Agenda
  • Appendix C: Biographical Sketches of Workshop Speakers
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A01=Board on Population Health and Public Health PracticeA01=Institute of MedicineA01=Roundtable on Population Health ImprovementAge Group_UncategorizedAuthor_Board on Population Health and Public Health PracticeAuthor_Institute of MedicineAuthor_Roundtable on Population Health Improvementautomatic-updateB01=Darla ThompsonB01=Ellen BayerCategory1=Non-FictionCategory=MBNCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Dimensions: 152 x 229mm
  • Publication Date: 02 Jan 2016
  • Publisher: National Academies Press
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780309368674

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