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Competitive Dynamics in the Mobile Phone Industry

★★★★★
★★★★★

English

By (author): C. Giachetti

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. See more
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 22 Jul 2013
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137373694

About C. Giachetti

Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy) Department of Management. His research interests include competitive dynamics corporate strategy competitive analysis and product innovation. Claudio's research work has been published in various journals including Strategic Management Journal Strategic Organization Journal of Operations Management Technovation and Business History among others.

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