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B01=T. Heilmann
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Consumer Brand Relationships: Meaning, Measuring, Managing

★★★★★
★★★★★

English

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. See more
€92.69
€102.99
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 07 May 2015
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137427106

About

Marc Fetscherin is Associate Professor of International Business and Marketing at Rollins College United States. Fetscherin is the founder and organizer of the International Consumer Brand Relationships (CBR) Conference which started in 2010 at Rollins College. This edited book contains a collection of the best papers originally presented at the 3rd CBR Conference held during September 2628 2013. For more information please visit www.fetscherin.com. Tobias Heilmann is CEO of campaignfit Ltd. (www.campaignfit.ch) Switzerland a consulting company specialized in empirical brand and leadership consulting. Based on scientific tools he and his team measures tests and predicts company brand product/service brand employer brand CEO brand and place brand develops and implements strategies for companies and states. Furthermore he is Assistant Professor in Social and Business Psychology at the University of Zurich Switzerland. He received his PhD in Business Psychology from the University of Zurich Switzerland. He also holds a master's in Organizational Psychology from the University of Tubingen Germany.

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