Designing and Doing Survey Research

Taking a mixed method approach throughout, the book provides step-by-step guidance on:

Designing your research

Ethical issues

Developing your survey questions

Sampling

Budgeting, scheduling and managing your time

Administering your survey

Preparing for data analysis

With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.