Skip to content
10-20
A01=Beau Lotto
Age Group_Uncategorized
Age Group_Uncategorized
Author_Beau Lotto
automatic-update
Category1=Non-Fiction
Category=JMRP
Category=PDZ
Category=VSP
COP=United Kingdom
Delivery_Delivery within 2-4 working days
Format=BC
Format_Paperback
Language_English
PA=Available
Price_€10 to €20
PS=Active
softlaunch

Deviate: The Creative Power of Transforming Your Perception

3.91 (53 ratings by Goodreads)

Paperback | English

By (author): Beau Lotto

World-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a world of uncertainty.

Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

See more
Current price €12.99
Original price €15.99
Save 19%
10-20A01=Beau LottoAge Group_UncategorizedAuthor_Beau Lottoautomatic-updateCategory1=Non-FictionCategory=JMRPCategory=PDZCategory=VSPCOP=United KingdomDelivery_Delivery within 2-4 working daysFormat=BCFormat_PaperbackLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
Delivery/Collection within 2-4 working days
Product Details
  • Format: Paperback
  • Weight: 264g
  • Dimensions: 134 x 200mm
  • Publication Date: 19 Apr 2018
  • Publisher: Orion Publishing Co
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781474601023

About Beau Lotto

Beau Lotto is a professor of neuroscience previously at University College London and now at Goldsmiths University of London and a Visiting Scholar at New York University specialising in the biology philosophy and psychology of perception. He has conducted and presented research on human perception and behaviour for more than twenty-five years and his interest in education business and the arts has led him into entrepreneurship and engaging the public with science. In 2001 Beau founded the Lab of Misfits which was resident for two years at London''s Science Museum and most recently at Viacom in New York. Lottolab''s experimental studio approach aims to deepen our understanding of human perception advance personal and social well-being through research that places the public at the centre of the process of discovery and create unique programmes of engagement that span the boundaries between people disciplines and institutions. Originally from Seattle with degrees from UC Berkeley and Edinburgh Medical School he has been resident in Britain for more than twenty years and now lives in Oxford. www.lottolab.org / @BeauLotto

We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept