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Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms

English

By (author): Ghenadie Anghel

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      

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A01=Ghenadie AnghelAge Group_UncategorizedAuthor_Ghenadie Anghelautomatic-updateCategory1=Non-FictionCategory=JFFSCategory=KJCCategory=KJKCOP=GermanyDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 210 x 148mm
  • Publication Date: 13 Jan 2012
  • Publisher: Gabler
  • Publication City/Country: Germany
  • Language: English
  • ISBN13: 9783834934970

About Ghenadie Anghel

After his masters degree in Global Studies in Germany South Africa and India Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.

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