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A01=Alvaro Cuervo-Cazurra
A01=Seung Ho Park
A01=William Newburry
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Age Group_Uncategorized
Author_Alvaro Cuervo-Cazurra
Author_Seung Ho Park
Author_William Newburry
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Category1=Non-Fiction
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Category=KCL
Category=KCM
Category=KJK
COP=United Kingdom
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Language_English
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Price_€20 to €50
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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike. See more
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A01=Alvaro Cuervo-CazurraA01=Seung Ho ParkA01=William NewburryAge Group_UncategorizedAuthor_Alvaro Cuervo-CazurraAuthor_Seung Ho ParkAuthor_William Newburryautomatic-updateCategory1=Non-FictionCategory=KCGCategory=KCLCategory=KCMCategory=KJKCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 350g
  • Dimensions: 151 x 227mm
  • Publication Date: 17 Mar 2016
  • Publisher: Cambridge University Press
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781107421523

About Alvaro Cuervo-CazurraSeung Ho ParkWilliam Newburry

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge 2014). William Newburry is Chair of the Department of Management and International Business and the SunTrust Bank Professor at Florida International University. His current research interests focus on how multinational corporations manage and interact with subsidiaries and other local stakeholders. Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the Founding President of Samsung Economic Research Institute China and Managing Director of Skolkovo-EY Institute for Emerging Market Studies. His current research focuses on the growth strategies of local companies the competitive dynamics between multinationals and local companies and the roles of multinationals in emerging markets.

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