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A01=J. Hoffmann
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Global Luxury Trends: Innovative Strategies for Emerging Markets

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★★★★★

English

By (author): I. Coste-Manière J. Hoffmann

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets. See more
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A01=I. Coste-ManièreA01=J. HoffmannAge Group_UncategorizedAuthor_I. Coste-ManièreAuthor_J. Hoffmannautomatic-updateCategory1=Non-FictionCategory=KCCategory=KCLCategory=KCMCategory=KJKCategory=KJPCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 04 Dec 2012
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137287380

About I. Coste-ManièreJ. Hoffmann

DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experiencein consulting executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).   DR. IVAN COSTE-MANIÈRE has extensive experience in the luxury industry; he has founded eight companies in the fragrance watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).

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