How to Talk about Data: Build your data fluency

About Fabienne BünzliMartin Eppler

Martin J. Eppler PhD is a chaired professor of communications management at St. Gallen University one of Europe's top 10 business schools where he is the director of a global MBA program. He is the author of 22 books including the getabstract international business book of the year winner Meet up! (Cambridge University Press). He is a 10 times MBA course of the year winner and received numerous best paper awards for his research on communication issues in management. His research has been featured in The Guardian Businessweek the Harvard Business Review Inc. magazine the MIT Technology Review. He is an advisor to organizations such as the European Central Bank the United Nations IATA Tawuniya Porsche Swiss Re or Nike. He has been a guest professor at Georgiatech in the US Cambridge University in the UK Simon Fraser University in Canada Aalto University in Finland and CUFE in China as well as Pacifico in Peru. For the last 15 years he has been editor of Europe's largest and longest running change management journal ZOE (part of Handelsblatt). Fabienne Bünzli PhD is a lecturer and project manager at the University of St. Gallen where she conducts research on persuasive communication . Her research has been published journals such as the Journal of Nonprofit Management & Leadership Journalism or the Journal of Philanthropy and Marketing. Her work has been recognized with the Best Paper Award of the Swiss Association of Communication and Media Research in 2018. Prior to her academic career she has worked as a public relations and communications specialist.