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India Reloaded: Inside Indias Resurgent Consumer Market

★★★★★
★★★★★

English

By (author): D. Sinha

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience. See more
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 26 Jun 2015
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137367099

About D. Sinha

Dheeraj heads planning for Grey (WPP Group) in India South & South East Asia. He is the author of Consumer India: Inside the Indian Mind and Wallet - a recommended read at the Wharton School's course on emerging economies. He has spoken at the Harvard Business School the Asian Marketing Effectiveness Festival the CII Marketing Conference and the Global Youth Marketing Forum. Dheeraj has won several marketing effectiveness awards - Jay Chiat AME APAC Effies and Yahoo Big Idea Chair. He has twice been the winner of Atticus WPP's award for best published thinking. His strategy experience spans categories and markets in Asia including Maybank Sensodyne Reliance Mobile Colgate MasterCard LG DBS Bank Tata AIA Virgin Mobile Max Bupa Fiat Reckitt Benckiser and Emirates.

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