50-100
A32=Amanda G. McKendree
A32=Christina L. McDowell Marinchak
A32=Daniel Assmus
A32=Jill K. Burk
A32=Kees van het Hof
A32=Kelli Lynn Fellows
A32=Paul A. Lucas
A32=Vernon E. Cronen
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Christina L. McDowell Marinchak
B01=Jeanne M. Persuit
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
Category=KJS
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Integrated Marketing Communication
Language_English
Marketing
PA=Available
Philosophy of Communication
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781498540025
- Weight: 467g
- Dimensions: 162 x 240mm
- Publication Date: 22 Sep 2016
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.
Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.
