Managerial Economics: Applications, Strategies and Tactics

About Frederick HarrisJames McGuiganMargaret AtwoodR. Moyer

R. Charles Moyer earned his B.A. in Economics from Howard University and his M.B.A. and Ph.D. in Finance and Managerial Economics from the University of Pittsburgh. Dr. Moyer is Dean Emeritus of the College of Business at the University of Louisville and Professor of Finance and Entrepreneurship. He is Dean Emeritus and former holder of the GMAC Insurance Chair in Finance at the Babcock Graduate School of Management Wake Forest University. Previously he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Dr. Moyer also has taught at the University of Houston Lehigh University and the University of New Mexico and spent a year at the Federal Reserve Bank of Cleveland. Dr. Moyer has taught extensively abroad in Germany France and Russia. In addition to this text Moyer has coauthored two other financial management texts. He has been published in many leading journals including Financial Management Journal of Financial and Quantitative Analysis Journal of Finance Financial Review Journal of Financial Research International Journal of Forecasting Journal of Economics and Business Strategic Management Journal and Journal of Industrial Organization. Dr. Moyer has been a member of the Board of Directors of King Pharmaceuticals Inc. and is on the board of Capitala Finance Corporation the board of Enterprise Community Fund I the board of US WorldMeds and the board of Summit Biosciences. James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. Dr. McGuigan received his undergraduate degree from Carnegie-Mellon University; his M.B.A. at the Graduate School of Business at the University of Chicago and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics he has co-authored several well-known books on financial management. James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. Dr. McGuigan received his undergraduate degree from Carnegie-Mellon University; his M.B.A. at the Graduate School of Business at the University of Chicago and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics he has co-authored several well-known books on financial management. James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. Dr. McGuigan received his undergraduate degree from Carnegie-Mellon University; his M.B.A. at the Graduate School of Business at the University of Chicago and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics he has co-authored several well-known books on financial management. Frederick H. deB. Harris (Rick) is Professor of Economics and Finance at the Schools of Business Wake Forest University. Dr. Harris holds a Ph.D. from the University of Virginia and a Dartmouth College A.B. in Economics. His specialties are pricing tactics and capacity planning in product markets as well as price discovery in financial markets and security market design. He has taught managerial economics required courses in the M.A. in Management and M.B.A. programs and elective B.A. B.S. M.S. M.B.A. and Ph.D. courses at Wake Forest the University of Texas and William and Mary as well as several universities in France Italy Germany and Australia. Dr. Harris has earned two school-wide Educator of the Year awards and two Researcher of the Year awards. Other recognitions include Outstanding Faculty (Inc. 1998 and 2001) Outstanding Faculty (Business Weeks Guide to the Best Business Schools 1997-2004) Board of Associate Editors (Journal of Industrial Economics 1988-2003) and the Runner-up Prize (European Corporate Governance Institute 2007). His numerous publications have appeared in leading journals in economics finance and operations such as the Review of Economics and Statistics The Journal of Financial and Quantitative Analysis Journal of Financial Markets The Journal of Operations Management and The Journal of Business Ethics. He also writes with practitioners in the Journal of Trading from Institutional Investor Inc. and in the Informs Journal of Revenue and Pricing Management.