Marketing Communications

About John Egan

Professor John Egan is Head of the Department of Marketing at Regent's University London. He is Chair of the Academy of Marketing the major UK academic marketing organisation and Chair of the Learning Advisory Group formally the Senate of the Chartered Institute of Marketing. He is a Chartered Marketer a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors. Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing the Journal of Political Marketing and Marketing Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook 'Relationship Marketing' is now in its fourth edition and has been translated into Russian Simple Chinese and Mandarin. He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb Crown Silversmiths and Garrard Crown Goldsmiths. Prior to his appointment at Regent's University Professor Egan was at London South Bank University where in addition to his academic marketing responsibilities he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.