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Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Barbara Czarnecka
A01=Jenny Lloyd
A01=Lynne Eagle
A01=Stephan Dahl
Author_Barbara Czarnecka
Author_Jenny Lloyd
Author_Lynne Eagle
Author_Stephan Dahl
Category1=Non-Fiction
Category=NL-KJ
COP=United Kingdom
Discount=15
Format=BB
Format_Hardback
HMM=246
IMPN=Routledge
ISBN13=9780415507707
Language_English
PA=Available
PD=20140822
POP=London
Price_€200 to €500
PS=Active
PUB=Taylor & Francis Ltd
Subject=Business & Management
WG=930
WMM=174

Marketing Communications

Hardback | English

By (author): Barbara Czarnecka Jenny Lloyd Lynne Eagle Stephan Dahl

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won''t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor''s guide with PowerPoint slides, testbank questions and answer checklists. See more
Current price €210.38
Original price €247.50
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Product Details
  • Format: Hardback
  • Weight: 930g
  • Dimensions: 174 x 246mm
  • Publication Date: 22 Aug 2014
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: London, United Kingdom
  • Language: English
  • ISBN13: 9780415507707
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