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A01=Brian Taylor
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Marketing in an Audiology Practice

★★★★★
★★★★★

English

By (author): Brian Taylor

This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base. See more
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A01=Brian TaylorAge Group_UncategorizedAuthor_Brian Taylorautomatic-updateCategory1=Non-FictionCategory=KJSCategory=MBPCategory=MJPDCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 152 x 229mm
  • Publication Date: 28 Feb 2014
  • Publisher: Plural Publishing Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781597565691

About Brian Taylor

Brian Taylor AuD is the director of practice development and clinical affairs for Unitron. He is responsible for all best practice initiatives and customer loyalty programs for Unitron. Dr. Taylor has more than 20 years of clinical teaching and business management experience in a wide variety of settings. He is also the editor-in-chief of Audiology Practices the quarterly journal of the Academy of Doctors of Audiology and a frequent contributor to AudiologyOnline as well as the HearingHealthMatters.org blog. Dr. Taylor has written and lectured extensively on several topics including practice management and evidence-based hearing aid selection and fitting approaches. He received his master's degree in audiology from the University of Massachusetts Amherst and his doctorate of audiology from Central Michigan University. He currently resides in Minneapolis.

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