Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.
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Product Details
Dimensions: 140 x 216mm
Publication Date: 01 Oct 2014
Publisher: Palgrave Macmillan
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781137293497
About A. Martelli
Antonio Martelli started teaching business planning at LUISS (Libera Università Italiana degli Studi Sociali) Rome in 1983 where he was also director of the management school. From 1986 to 2010 he taught business policy and strategy at Bocconi University in Milan as well as in their business school (SDA). He has also taught in several other Italian universities and has been a Visiting Professor at the University of San Diego's summer school program as well as teaching at the European Studies Program of the University of Malaysia at Kuala Lumpur and at the New South Wales University in Sydney Australia. He has written twelve books and about a hundred articles and papers on economic and management issues. His most recent book on scenarios (in Italian) is 20102025. Scenarios of the Transition 2009. He also has a keen interest in economic and military history on which he has published several monographs.