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A01=Adam Tinworth
A01=Martin Recke
Age Group_Uncategorized
Age Group_Uncategorized
Author_Adam Tinworth
Author_Martin Recke
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B01=Matthias Schrader
Category1=Non-Fiction
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€20 to €50
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Next Level CMO: How the role of marketing is changing completely

English

By (author): Adam Tinworth Martin Recke

In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes. Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jagermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future? See more
Current price €35.99
Original price €39.99
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A01=Adam TinworthA01=Martin ReckeAge Group_UncategorizedAuthor_Adam TinworthAuthor_Martin Reckeautomatic-updateB01=Matthias SchraderCategory1=Non-FictionCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 170 x 220mm
  • Publication Date: 27 Oct 2022
  • Publisher: Next Factory Ottensen
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9783948580254

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