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A01=Marie-Cécile Cervellon
A01=Stephen Brown
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Revolutionary Nostalgia: Retromania, Neo-Burlesque, and Consumer Culture

English

By (author): Marie-Cécile Cervellon Stephen Brown

Nostalgia, they say, is not what it used to be. Once a witticism, this statement about the past has come to pass. Nostalgia really isnt what it used to be. Less than a generation ago, it was regarded as reactionary, as regressive, as reprehensible. Now, it is considered conducive to health, wealth, and human wellbeing. It is something that helps sell products and move merchandise, an underexploited critical resource with emancipatory potential. 
Nowhere is this transformation better illustrated than in the neo-burlesque community, whose members not only embrace the art-forms golden age, and happily acquire heritage goods and vintage services, but turn their nostalgic leanings to emancipatory effect. They are retro revolutionaries, feather boa-wearing insurgents who find womens liberation in sequins and stilettos. 
This book shines a spotlight on weapons-grade nostalgia, indicating how it is integral to insurrections throughout history, be they political, technological, or cultural. It reveals, through a combination of empirical ethnographic research and revolutionary literary criticism, the part nostalgia plays in a subversive consumer collective that uses fans, fishnets, and frivolity to fight for the right to party against patriarchy and find a fourth-wave form of female emancipation that foregoes old-school feminist fault-finding for good old-fashioned fun, fun, fun. See more
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A01=Marie-Cécile CervellonA01=Stephen BrownAge Group_UncategorizedAuthor_Marie-Cécile CervellonAuthor_Stephen Brownautomatic-updateCategory1=Non-FictionCategory=JFCategory=JFSSCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 254g
  • Dimensions: 129 x 198mm
  • Publication Date: 31 Oct 2018
  • Publisher: Emerald Publishing Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781787693463

About Marie-Cécile CervellonStephen Brown

Marie-Cécile Cervellon is Professor of Marketing at EDHEC Business School France with a teaching expertise in brand management and luxury marketing. She has published in major international journals including MIT Sloan Management Review Journal of Business Research and International Journal of Research in Marketing and has been quoted in Newsweek The Financial Times and The New York Times among other press outlets. Stephen Brown is Professor of Marketing Research at Ulster University Business School UK. He specializes in retro branding arts marketing and authorpreneurship. He has published in many leading Marketing journals including the Harvard Business Review Journal of Marketing Journal of Consumer Research Journal of Retailing and the Journal of Historical Research in Marketing. He is the winner of numerous best paper prizes including the Hans B. Thorelli Award.  

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