Sensible Selling Through Sensory Neuromarketing

About

Manpreet Arora is Senior Assistant Professor of Management in the School of Commerce and Management Studies Central University of Himachal Pradesh Dharamshala India. With around twenty one years of teaching experience she has varied interest areas. A Gold medalist at undergraduate and distinction holder at postgraduate level she obtained her Ph.d in International Trade from Himachal Pradesh University Shimla India. She is an M Phil also from the same university. She is a throughout merit holder with meritorious ranks in 10th and 12th also. Her areas of research interest include Accounting and Finance Strategic Management Entrepreneurship Qualitative Research Case Study Development Communication Skills and Microfinance. She has been guiding research at the doctoral level and has worked in the area of Microfinance. As an active seminarian she has attended more than hundred seminars/ conferences and has visited several universities and colleges to deliver invited talks on Finance Strategic Management Qualitative Research Business Communication Interpersonal skills Entrepreneurship and Skill Development. She is a motivational speaker and conducts workshops on communication and motivation. Having published more than 28 papers in various journals of national and international repute (including SCOPUS WOS and Category Journals) she has also worked as content developer of MHRD 'e-PG Pathshala' Project and OER's for IGNOU. She has written fifty book chapters in national as well as international books/handbooks/volumes published with Routledge CABI Apple Academic Press IGI Taylor and Francis and latest with Springer Nature etc. With four edited books in her credit she is a persistent researcher in the field of Management. She is an active social worker also and is working towards the protecting the rights of women.