Sports Business Management: Decision Making Around the Globe

Name: Sports Business Management: Decision Making Around the Globe
Brand: Taylor & Francis Ltd
Price: 66.46 EUR
Availability: InStock

★★★★★

Paperback | English

By (author): Antonio Davila George Foster Norm O'Reilly

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Foster, O''Reilly, and Davila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.

This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

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A01=Antonio DavilaA01=George FosterA01=Norm O'ReillyAge Group_UncategorizedAuthor_Antonio DavilaAuthor_George FosterAuthor_Norm O'Reillyautomatic-updateCategory1=Non-FictionCategory=KJCategory=WSBMCOP=United KingdomDelivery_Delivery within 10-20 working daysFormat=BCFormat_PaperbackLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch

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Product Details

Format: Paperback
Weight: 1066g
Dimensions: 178 x 254mm
Publication Date: 25 Feb 2016
Publisher: Taylor & Francis Ltd
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781138919549

About Antonio DavilaGeorge FosterNorm O'Reilly

George Foster is the Konosuke Matsushita Professor of Management at Stanford University USA. His research and teaching includes entrepreneurship financial analysis and sports business management. He holds two honorary doctorates. George Foster interacts extensively with executives of many key stakeholders in the sports business ecosystem. Norm O''Reilly is the Richard P. and Joan S. Fox Professor of Management and Chair of the Department of Sports Administration at Ohio University USA. He teaches courses in sport management sport finance and sport marketing and is a lifetime Research Fellow of the North American Society for Sport Management. Norm O''Reilly consults regularly across the industry. Antonio Davila is Professor of Entrepreneurship and Accounting and Control at IESE University of Navarra Spain where he also teaches MBA and PhD courses on sports management. He has authored several books and journal articles on management and received recognition for his writing from the Strategic Management Society.