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A01=Anna Muni
A01=Marcel Planellas
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Age Group_Uncategorized
Author_Anna Muni
Author_Marcel Planellas
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COP=United Kingdom
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Strategic Decisions: The 30 Most Useful Models

★★★★★
★★★★★

English

By (author): Anna Muni Marcel Planellas

In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers. See more
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A01=Anna MuniA01=Marcel PlanellasAge Group_UncategorizedAuthor_Anna MuniAuthor_Marcel Planellasautomatic-updateCategory1=Non-FictionCategory=KJCCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 270g
  • Dimensions: 138 x 216mm
  • Publication Date: 19 Sep 2019
  • Publisher: Cambridge University Press
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781108731959

About Anna MuniMarcel Planellas

Marcel Planellas has been a professor in the Department of Strategy and General Management at ESADE Business School (Ramon Llull University) Barcelona since 1986. As a consultant he has directed strategy reflection processes and has worked as an independent board member. Anna Muni is Head of Strategy and Innovation at Batllegroup and a professor of Brand Strategy at BAU Centro Universitario de Diseño de Barcelona (University of Vic Central University of Catalonia). She has worked on brand creation strategy and development for some of the leading names in the mass consumption tourism telecommunications financial services and public administration sectors.

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