Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
English
By (author): Forest David Forest R. David Fred David Fred R. David
For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
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Current price
€64.23
Original price
€72.99
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