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A01=Alan Hoffman
A01=Charles Bamford
A01=J. Hunger
A01=Thomas Wheelen
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Age Group_Uncategorized
Author_Alan Hoffman
Author_Charles Bamford
Author_J. Hunger
Author_Thomas Wheelen
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Category1=Non-Fiction
Category=KJC
Category=KJD
Category=KJJ
Category=RNU
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
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Price_€50 to €100
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Strategic Management and Business Policy: Globalization, Innovation and Sustainability

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.


For courses in Strategic Management and Business Policy.

 

Utilize a strategic management model to learn and apply key concepts through cases

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic texts approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

 

Also available with MyLab Management

MyLab Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyLab Management does not come packaged with this content. If you would like to purchase both the physical text and MyLab Management, search for:

 

0134618572 / 9780134618579 Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyLab Management with Pearson eText -- Access Card Package, 15/e

 

Package consists of:

  • 0134522052 / 9780134522050 Strategic Management and Business Policy: Globalization, Innovation and Sustainability
  • 0134527917 / 9780134527918 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Business Policy: Globalization, Innovation and Sustainability

 

 

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Current price €65.69
Original price €72.99
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A01=Alan HoffmanA01=Charles BamfordA01=J. HungerA01=Thomas WheelenAge Group_UncategorizedAuthor_Alan HoffmanAuthor_Charles BamfordAuthor_J. HungerAuthor_Thomas Wheelenautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJDCategory=KJJCategory=RNUCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=Not available (reason unspecified)Price_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 1500g
  • Dimensions: 201 x 257mm
  • Publication Date: 21 Mar 2017
  • Publisher: Pearson Education (US)
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780134522050

About Alan HoffmanCharles BamfordJ. HungerThomas Wheelen

Alan N. Hoffman MBA DBA (Indiana University) is Professor of Strategic Management at Bentley University in Waltham Massachusetts. He is the former Director of the MBA Program at Bentley University. He served as the course coordinator and Visiting Professor of Strategic Management for the Global Strategy course in the OneMBA Program at the Rotterdam School of Management at Erasmus University Rotterdam The Netherlands. Hoffman is also the owner of Dr. Alan N. Hoffman Investment Management founded in 1995. His major areas of interest include strategic management global competition investment strategy design thinking and technology. Professor Hoffman is coauthor of The Strategic Management Casebook and Skill Builder textbook (with Hugh ONeill). His academic publications have appeared in the Academy of Management Journal Human Relations the Journal of Business Ethics the Journal of Business Research and Business Horizons. He has authored more than 40 strategic management cases including The Boston YWCA Ryka Inc. Liz Claiborne Ben & Jerrys Cisco Systems Sun Microsystems Palm Inc. Handspring eBay AOL/Time Warner McAfee Apple Computer TiVo Inc. Wynn Resorts TomTom Blue Nile GE Amazon Netflix Delta Airlines A123 Tesla Motors Chipotle Staples Target Sonic Restaurants Harley Davidson and Whole Foods Market. He is the recipient of the 2004 Bentley University Teaching Innovation Award for his course: The Organizational Life CycleThe Boston Beer Company Brewers of Samuel Adams Lager Beer. He teaches strategic management in many executive programs and also teaches business to artists at The Massachusetts College of Art and Design.   Charles E. Bamford PhD (University of Tennessee) MBA (Virginia Tech) and BS (University of Virginia). He is an adjunct professor at the University of Notre Dame where he has been awarded the EMBA Professor of the Year Award four times. Bamford worked in industry for 12 years prior to pursuing his PhD. His last position was as the Manager of Business Analysis (Mergers & Acquisitions Dispositions and Business Consulting) for Dominion Bankshares Corporation (now Wells Fargo). Three years ago Chuck founded Bamford Associates LLC and relocated to Durham NC. He has worked with thousands of managers in the development of implementable strategic plans and an entrepreneurial orientation to growth.   His research has been published in the Strategic Management Journal Journal of Business Venturing Entrepreneurship Theory & Practice Journal of Business Research Journal of Business Strategies Journal of Technology Transfer and Journal of Small Business Management among others. Bamford has co-authored four other textbooks and is the author of the fiction novel Some Things Are Never Forgiven (Penguin Press).   He has taught courses in strategy and entrepreneurship at the undergraduate graduate and executive levels. His teaching experience includes courses taught at universities in Scotland Hungary and the Czech Republic. He was a Professor and the Dennis Thompson Chair of Entrepreneurship at Queens University of Charlotte. He also held positions as an Associate Professor at Texas Christian University and at the University of Richmond. He has taught Executive MBA courses at The University of Notre Dame Texas Christian University Tulane University and at Queens University of Charlotte.   Bamford has won 19 individual teaching excellence awards during his career including 10 Executive MBA Professor of the Year Awards. He is also a Noble Foundation Fellow in Teaching Excellence.   Thomas L. Wheelen May 30 1935 December 24 2011. DBA MBA BS CumLaude (George Washington University Babson College and Boston College respectively) College MBA (1961); Boston College BS cum laude (1957).   J. David Hunger May 17 1941 April 10 2014. PhD (Ohio State University).    

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