Wild

Everything good is wild. Its the word we use when somethings worth something. Wild is what you want to be, wild is how you want to look, wild is what you want to have.

The world is a dangerous place. People live in domed cities, walls keep nature out, everything is civilised. But there is a way to experience a different kind of world. Step into a word museum, plug into a simulation, experience being anything, anywhere, anytime...

All the wild kids are doing it. So thats how it begins. I walk into a museum with one aim: to understand wild. Its important. Because if youre wild, you can fit in. Youre not alone.