Wine Brands: Success Strategies for New Markets, New Consumers and New Trends | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=E. Resnick
Age Group_Uncategorized
Age Group_Uncategorized
Author_E. Resnick
automatic-update
Category1=Non-Fiction
Category=KCL
Category=KJE
Category=KJK
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch

Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

★★★★★
★★★★★

English

By (author): E. Resnick

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. See more
€50.39
€55.99
Save 10%
A01=E. ResnickAge Group_UncategorizedAuthor_E. Resnickautomatic-updateCategory1=Non-FictionCategory=KCLCategory=KJECategory=KJKCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 18 Jan 2016
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781349363711

About E. Resnick

Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California Los Angeles). She has authored several books and teaches MBA programs specializing in Wine and Food for international business schools. She lectures in international conferences on Web Marketing and wine brands.She co-founded RESMO an international consulting firm on Web marketing and Web strategy for fine wines and food in Paris France. They count among their clients several prestigious chateaux in Bordeaux various houses of Champagne and Burgundy as well as some international wineries.www.resmo.netwww.winebrandsblog.com

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept