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A01=Donald Parente
A01=Kirsten Strausbaugh-Hutchinson
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Age Group_Uncategorized
Author_Donald Parente
Author_Kirsten Strausbaugh-Hutchinson
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Category1=Non-Fiction
Category=KJSA
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=To order
Price_€50 to €100
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

★★★★★
★★★★★

English

By (author): Donald Parente Kirsten Strausbaugh-Hutchinson

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. See more
€78.29
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A01=Donald ParenteA01=Kirsten Strausbaugh-HutchinsonAge Group_UncategorizedAuthor_Donald ParenteAuthor_Kirsten Strausbaugh-Hutchinsonautomatic-updateCategory1=Non-FictionCategory=KJSACOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=To orderPrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 545g
  • Dimensions: 162 x 232mm
  • Publication Date: 01 Aug 2014
  • Publisher: Cengage Learning Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781133434801

About Donald ParenteKirsten Strausbaugh-Hutchinson

Don Parente is a retired Professor of Advertising from Middle Tennessee State University. Kirsten Strausbaugh is Professor of Advertising at the University of Georgia. She received her PhD at the University of Florida. Dr. Strausbaugh teaches Advertising Message Strategy Advanced Portfolio Graphic Communication and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub the student-run ad agency Hooper Sanford Baldwin Thomas and the design house Studio120. Her instructional activities in conjunction with these student-run organizations are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.

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