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A01=T. Iezzi
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The Idea Writers: Copywriting in a New Media and Marketing Era

English

By (author): N. n/a T. Iezzi

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. See more
Current price €37.79
Original price €41.99
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A01=N. n/aA01=T. IezziAge Group_UncategorizedAuthor_N. n/aAuthor_T. Iezziautomatic-updateCategory1=Non-FictionCategory=KJSACOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 14 Dec 2010
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230613881

About N. n/aT. Iezzi

TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge she's made regular appearances on ABC CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.

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