Advertising

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one co...

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and imp...

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essential...

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five ye...

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the...

WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool B...

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing...

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and worki...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling aut...

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management ...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in...

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-aft...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can le...

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make you...

New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, enga...

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using...

Step into the vibrant world of creativity with the latest Graphis Journal edition. This issue is a curated collection of groundbreaking work from t...

Acknowledging the iconic, but with plenty of room for the rare and unfamiliar, The Art of the Classic Western Movie Poster presents poster art crea...

Antarctica is, and has always been, very much for sale. Whales, seals, and ice have all been marketed as valuable commodities, but so have the stor...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can le...

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups an...

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups an...