Advertising

In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in...

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Sec...

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind. T...

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analys...

-- Philadelphia Inquirer

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analys...

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriat...

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriat...

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising...

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising...

A lively look at an underexplored niche in the history of American ads: pop-ups.   Drawing from Ellen G. K. Rubin’s extensive collection of more th...