Advertising

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed commun...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in...

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed explora...

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigoro...

Impressive Advertising brings together some of the advertising industry s top creative talent, and showcases some of the most unique and innovative...

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have l...

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where its said there is nothing new u...

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the e...

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the...

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: F...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption.The concept of happiness in relation to ...

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This v...

This book presents to the readers the most outstanding and innovative international fashion advertising campaigns, one of the graphic design fields...

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides a...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence cons...

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing succ...

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contri...

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advert...

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been ...

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increas...

The Blueprint for Strategic Advertisings step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, s...

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in en...