Author: Alkis Thrassou
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Measuring Marketing and Brand Communications Performance: A Developing European Country Perspective
Alkis ThrassouCurrent price €63.35Original price €71.99Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of m...
View full detailsCurrent price €63.35Original price €71.99Save 12%
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