Author: Andreas Mebert
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An Analysis of W. Chan Kim and Renée Mauborgne''s Blue Ocean Strategy: How to Create Uncontested Market Space
Andreas MebertCurrent price €10.79Original price €11.99In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competito...
View full detailsCurrent price €10.79Original price €11.99Save 10%
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