Author: Cor Molenaar

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are risin...

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies ...

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies ...

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are risin...

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has...

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has...

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. B...

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops...