Author: Deborah J. MacInnis
Showing 1 to 5 of 5
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Save 10% Consumer Behavior
Deborah J. MacInnisCurrent price €77.39Original price €85.99The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and hig...
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Save 10% Consumer Behaviour
Deborah J. MacInnisCurrent price €73.79Original price €81.99The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The...
View full detailsCurrent price €73.79Original price €81.99Save 10% -
Save 10% Consumer Behavior
Deborah J. MacInnisCurrent price €77.39Original price €85.99Hoyer/MacInnis/Pieters CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a stron...
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Save 10% The Brand Benefits Playbook: Why Customers Aren''t Buying What You''re Selling--And What to Do About It
Allen WeissCurrent price €29.25Original price €32.50In a world where countless organisations rely on data acquisition and management to learn more about their customers, whats been lost is a genuine ...
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Brand Admiration: Building A Business People Love
Andreas B. EisingerichCurrent price €25.65Original price €28.50Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated pers...
View full detailsCurrent price €25.65Original price €28.50Save 10%
