Author: Denise Steckstor
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Save 10% The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
Denise SteckstorCurrent price €50.39Original price €55.99Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. ...
View full detailsCurrent price €50.39Original price €55.99Save 10%
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