Author: Donald Lehmann
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Donald LehmannCurrent price €35.09Original price €38.99What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Mana...
View full detailsCurrent price €35.09Original price €38.99Save 10%
