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Online orders placed from 19/12 onward will not arrive in time for Christmas.

Online orders placed from 19/12 onward will not arrive in time for Christmas.

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Donald Lehmann

Current price €35.09

Original price €38.99

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Mana...
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Current price €35.09

Original price €38.99

Save 10%

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