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Please note that books with a 10-20 working days delivery time may not arrive before Christmas.

Please note that books with a 10-20 working days delivery time may not arrive before Christmas.

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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Douglas B. Holt

Current price €35.99

Original price €39.99

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of ...
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Current price €35.99

Original price €39.99

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