Author: Douglas Van Praet
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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Douglas Van PraetCurrent price €20.23Original price €22.99For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly th...
View full detailsCurrent price €20.23Original price €22.99Save 12%
