Author: Evert R. de Boer
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Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points
Evert R. de BoerCurrent price €44.99Original price €49.99Extracting value from loyalty programs used to be the domain of marketing. But not anymore. In this new book, de Boer and Chin turn the tables and...
View full detailsCurrent price €44.99Original price €49.99Save 10%
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