Author: Harry Beckwith
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Save 10% Selling The Invisible: A Field Guide to Modern Marketing
Harry BeckwithCurrent price €17.99Original price €19.99SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service,...
View full detailsCurrent price €17.99Original price €19.99Save 10% -
Save 10%
The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
Harry BeckwithCurrent price €23.85Original price €26.50Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences be...
View full detailsCurrent price €23.85Original price €26.50Save 10%
