Author: J. Borgerson
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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history
J. BorgersonCurrent price €50.39Original price €55.99From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised fo...
View full detailsCurrent price €50.39Original price €55.99Save 10%
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